As one of the first to paddle out and catch the fin-tech wave, SoFi’s message to customers was rooted in the particular ways personal finance was unique to us. To show them the “why’ behind “this is why I SoFi”, a series of spots were created with the idea that there was practicality in an imaginable word. To achieve this the content produced both practically and digitally, with the idea that pieces presumed to be animated were in fact live action shots and vice versa.