A home can be limited to a once-in-a-lifetime purchase, much like its own windows gazed from and doors walked through. Emerging from the housing crisis, Pella wanted to remind customers rising from the ashes to seek their dream home that rigorously tested, rugged products, can be perfectly beautiful too. Achieving this involved the creation of a physical set installation replicating Pella’s testing facilities that could be leveraged to film a continuous, single shot content piece for broadcast commercial content.